Youtube case study:
- how much content is created every day?
- 300 hours of video content uploaded per minute, it would take nearly 50 years to watch every single video that was uploaded in a day
- "Represents over 20% of the time spent on connected television"
- Over 500 hours uploaded every minute
- Over 1 billion hours watched every day
- Who acquired Youtube and how much was spent?
- 3 ex PayPal employees created the idea, Chad Hurley, Steve Chen, and Jar Vet Kareem.
- The first video uploaded to Youtube was a short video of Jarvez Kareem, one of the co-founders, standing outside the elephants' exhibit at the San Diego Zoo
- Youtube is the 2nd largest search engine
- In 2019 Youtube generated $15 billion in revenue.
- YouTube had to pay $170 million to settle lawsuits and other expenses.
- Google spent $1.65 billion on the purchase of YouTube
- how was allowing people to monetise channels, a major shift in the industry?
- Over 2 billion users visit Youtube every month
- There are creators who are making millions and millions of dollars every month from posting videos an example includes Dude Perfect who literally do fun stunts and get paid millions to do so - 56.6 million subscribers on YT.
- lead on to people basically "never leaving the app"
- Videos were suggested to you based on what you had watched previously and who you’re subscribed to.
- name some of the ways Youtube has changed and added aspects to their channel to increase audience/subscribers?
- Youtube at first had no traffic therefore was changed into a dating site where people were enticed with money and other methods.
- They tweaked their technology so that anyone would be able to upload videos and share them online for the world to see.
- Just one click Youtube's "Big Bang Moment"
- Content published isn't always accurate
- Content moderation has been seen to be quite the challenge
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