Genre research part B W2

Genre research 

- what record labels tend to produce artists in those particular genres

Story:

• Glassnote produced Childish Gambino's 'Sober'

Dance:

• Columbia produced 'Single ladies' by Beyonce 
• Universal music group produced side republic records along with  

Animation:

• EMI produced Pink Floyd's 'One of these days' music video 
• Warner Music group producing 'What lovers do' by maroon 5 ft sza 

- who is the target audience for those genres (what demographic is mostly consuming that genre / downloading / watching on Youtube etc)

Story:

• Story music videos are often shown with meaningful songs in some cases. This can cater to a more mature audience that can actually understand what is being displayed on the screen or the message being portrayed through the music video. The generation that would view this type of media the most would be Gen Z or Millenials (Gen Y). 
• In Childish Gambino's 'This Is America' music video, it conveys the use of gun violence and the precarious state of black bodies. It opens the idea that people are blinded by real problems through entertainment, turning a blind eye, or not seeing the real picture. 

Dance:

• In dance-themed music videos, we see a lot of choreographed movements as well as particular placement of certain props and people. Often dance music videos take a lot longer because of all the elements that are needed and the time it takes to learn the choreography. This particular genre really does appeal to any age range as the dances can either be very simplistic, entertaining for a pre-teen, or very intricate and abstract more targeted for generations such as Boomers. 
  
  
• Elton John incorporates his own personality into the video of 'I'm still standing', a very famous song in its time. A lot of colour is used because of the fact that it is representing pride and the LGBTQ community. 

Animation:

• Animation may seem like a childish genre where the intangible comes to life, but in this we can use the complexity of drawings and framework to our advantage, to make the impossible possible. It is more of a tedious process because if you don't do it right or if you don't take the right photo for each frame it can throw the whole video out of balance. This can be targeted towards the Gen z generation as most 21st century songs have the opportunity to animate their videos available to them, whereas artists from the 1900s only had snapshots available to them. 
  
  
• This music video is derived from the movie Spider-man Into the spider-verse. Post Malone's 'Sunflower' featured in the film debuting it giving it the publicity it now has. It has a more retro cartoon-ish look as if self-drawn, targeting a younger audience range since it is filled with colour and costumes, the make-believe. 

Album covers

Childish Gambino:

They decided to use an image from the music video itself, displaying the kids who were used as 'entertainment' whilst the world around them fell apart. Through editing, they were able to add the name of the song on top of the image, showing the song exactly for what it is. 

Elton John:

Elton John uses a close-up image of himself which is quite a common thread amongst artists. By using kaleidoscope type glasses it portrays the colour that he is clearly trying to represent through some of his songs and that he is not shy of who he is. From the pixelated picture, we can gather that this may be a more dated album where the technology was not yet as advanced. 

Post Malone:

Since deriving from an already established filmed, the song 'Sunflower' is now associated/owned by the branding of the film, hence why a spider-man symbol is placed on the album cover directly advertising the movie without having to directly name it. By using red and black it relates to the colours that the spiderman suit contains so makes the listeners subconsciously think of the fantasy superhero.